Ban Real Page

About Our Work

The housing affordability crisis affects the working class all across North Texas. One of the companies responsible for rising rent costs is RealPage. Headquartered in Richardson, RealPage allows landlords and property managers to collude by setting artificial pricing floors via a pricing algorithm. The properties pay RealPage to “recommend” rent prices via algorithm, costing Dallas renters specifically an average of $132 a month in higher rents according to a White House 2024 study. RealPage has been the subject of lawsuits, renter backlash and state and local legislation.

It’s not just a meme. Long before RealPage entered the picture, Jimmy McMillan ran for governor of New York state in 2010 as the candidate from the Rent is 2 Damn High party. The cost of renting a home is swallowing an ever larger portion of Americans’ incomes and has become unsustainable for many American families.

The rent is too damn high

One company, RealPage, is a big reason why! A 2024 White House study found that Dallas renters are paying $132 more per month for apartments because of RealPage software. Dallas can follow the lead of ten other cities and ban landlords from using RealPage and other algorithmic software. Sign this petition and tell Dallas City Council that you support the ban in order to lower our rent!

RealPage has an algorithmic software used by more than 50% of Dallas landlords to set rent prices. The algorithm works as a monopoly, using public and private data to allow landlords to fix higher rent prices. Instead of competing with each other, Dallas landlords are conspiring together through RealPage to jack housing costs up. RealPage is under investigation by the Department of Justice and is being sued by multiple states and cities for breaking antitrust law.

The City of Dallas should take action now and ban RealPage and other algorithmic software. In August, Greystar, the largest corporate landlord in America, agreed in a settlement with the Department of Justice to stop using RealPage. The evidence is clear: RealPage has broken the law and made housing more expensive for renters all across Dallas.

Sign our petition now to let city council know you want Dallas to join the growing list of cities that have banned private data sharing between landlords via algorithmic price setting!